Etsy vs Flipkart
Etsy vs Flipkart, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Etsy is on 66/100 and Flipkart on 62/100.
Where each one leads
Etsy
- our overall score: 66/100 against 62/100
- agent readiness: 34/100 against 25/100
Flipkart
- headcount: 15,025 against 9,000
- funding raised: $1.2B against $63.0M
At a glance
| Measure | Etsy | Flipkart |
|---|---|---|
| What it is | Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies. | India's leading e-commerce platform offering wide product selection and fast delivery. |
| Category | E-commerce, Retail, Marketplace | E-commerce, Marketplace, Retail, Consumer Services |
| Sells toBusiness model | B2C | Not published |
| Offering | Marketplace | Marketplace | Platform |
| Founded | 2005 | 2007 |
| Headquarters | Brooklyn, USA | Bengaluru, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Etsy | Flipkart |
|---|---|---|
| Employees | 9,000 | 15,025 |
| Total funding | $63.0M | $1.2B |
| Latest round | IPO | Not published |
| Valuation | Not published | $38 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Etsy | Flipkart |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 62/100 |
| Traction | 59/100 | 60/100 |
| Team | 20/100 | 10/100 |
| Community | Not published | 3/100 |
| Search visibility | 26/100 | 20/100 |
| Quality | 88/100 | 88/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 94/100 | 89/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Etsy | Flipkart |
|---|---|---|
| Hosting | Not detected | Self Managed |
| Support stack | Zendesk | Not detected |
What users say
| Measure | Etsy | Flipkart |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 1.0/5 from 1 vote |
Etsy vs Flipkart: common questions
Which is better, Etsy or Flipkart?
On our 0-100 score Etsy rates higher (66/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Etsy and Flipkart compare on the numbers?
Etsy leads on our overall score (66/100 against 62/100), agent readiness (34/100 against 25/100). Flipkart leads on headcount (15,025 against 9,000), funding raised ($1.2B against $63.0M).
Read the full Etsy review and pricing or the Flipkart review and pricing. You can also browse other Etsy alternatives we track.