eToro vs Luminary
eToro vs Luminary, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: eToro is on 74/100 and Luminary on 50/100.
Where each one leads
eToro
- our overall score: 74/100 against 50/100
- agent readiness: 57/100 against 43/100
- domain rating: 83/100 against 27/100
- funding raised: $524M against $9.5M
Luminary
Leads on none of the measures we hold for both companies.
At a glance
| Measure | eToro | Luminary |
|---|---|---|
| What it is | eToro is a social investing platform enabling users to trade stocks, crypto, and ETFs, and copy top-performing investors. | Financial planning and client engagement platform. |
| Category | Fintech, Trading, Social, WealthTech | Fintech, WealthTech, Estate Planning Software, SaaS |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | Software |
| Founded | 2006 | 2022 |
| Headquarters | Limassol, Cyprus | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | eToro | Luminary |
|---|---|---|
| Employees | 2,719 | Not published |
| Headcount growthLast 12 months | +4.5% | Not published |
| Open roles | Not published | 9 |
| Total funding | $524M | $9.5M |
| Latest round | Secondary Transaction | Series A |
| Valuation | $2.5B | Not published |
| LinkedIn followers | 137,502 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | eToro | Luminary |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 74/100 | 50/100 |
| Traction | 60/100 | 35/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 39/100 | 19/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 27/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | eToro | Luminary |
|---|---|---|
| Hosting | Azure | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
eToro vs Luminary: common questions
Which is better, eToro or Luminary?
On our 0-100 score eToro rates higher (74/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do eToro and Luminary compare on the numbers?
eToro leads on our overall score (74/100 against 50/100), agent readiness (57/100 against 43/100), domain rating (83/100 against 27/100), funding raised ($524M against $9.5M).
Read the full eToro review and pricing or the Luminary review and pricing. You can also browse other eToro alternatives we track.