eToro vs FTX
eToro vs FTX, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: eToro is on 74/100 and FTX on 14/100.
Where each one leads
eToro
- our overall score: 74/100 against 14/100
- agent readiness: 57/100 against 22/100
FTX
Leads on none of the measures we hold for both companies.
At a glance
| Measure | eToro | FTX |
|---|---|---|
| What it is | eToro is a social investing platform enabling users to trade stocks, crypto, and ETFs, and copy top-performing investors. | A cryptocurrency exchange that collapsed due to fraud and filed for Chapter 11 bankruptcy. |
| Category | Fintech, Trading, Social, WealthTech | Crypto Exchange, Fintech, Web3, DeFi |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Platform |
| Founded | 2006 | 2019 |
| Headquarters | Limassol, Cyprus | Nassau, The Bahamas |
| Status | Active | Active |
Size, funding and growth
| Measure | eToro | FTX |
|---|---|---|
| Employees | 2,719 | Not published |
| Headcount growthLast 12 months | +4.5% | Not published |
| Total funding | $524M | Not published |
| Latest round | Secondary Transaction | Not published |
| Valuation | $2.5B | $32B |
| LinkedIn followers | 137,502 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | eToro | FTX |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 74/100 | 14/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 2/100 |
| Search visibility | 39/100 | 21/100 |
| Quality | 86/100 | 5/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 83/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | eToro | FTX |
|---|---|---|
| Hosting | Azure | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Open source | Yes | No |
eToro vs FTX: common questions
Which is better, eToro or FTX?
On our 0-100 score eToro rates higher (74/100 against 14/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do eToro and FTX compare on the numbers?
eToro leads on our overall score (74/100 against 14/100), agent readiness (57/100 against 22/100).
Read the full eToro review and pricing or the FTX review and pricing. You can also browse other eToro alternatives we track.