Ethos vs Qolo
Ethos vs Qolo, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ethos is on 52/100 and Qolo on 47/100.
Where each one leads
Ethos
- our overall score: 52/100 against 47/100
- agent readiness: 54/100 against 46/100
- domain rating: 72/100 against 28/100
- headcount: 975 against 67
- funding raised: $323M against $15.0M
- LinkedIn following: 45,446 against 12,128
Qolo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Ethos | Qolo |
|---|---|---|
| What it is | Ethos offers life insurance with a focus on technology and a simplified application process. | Qolo offers a digital insurance platform for small businesses, simplifying policy management and claims. |
| Category | InsurTech, Life Insurance, Fintech, Embedded Finance | InsurTech, Embedded Finance, Small Business Software, API Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2016 | 2019 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ethos | Qolo |
|---|---|---|
| Employees | 975 | 67 |
| Total funding | $323M | $15.0M |
| Latest round | Series A | Series A |
| LinkedIn followers | 45,446 | 12,128 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ethos | Qolo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 47/100 |
| Traction | 60/100 | 54/100 |
| Team | 60/100 | 60/100 |
| Community | 15/100 | Not published |
| Search visibility | 33/100 | 23/100 |
| Quality | 50/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 72/100 | 28/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ethos | Qolo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Segment | Google Analytics 4 |
| Support stack | Not detected | HubSpot |
Ethos vs Qolo: common questions
Which is better, Ethos or Qolo?
On our 0-100 score Ethos rates higher (52/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Ethos and Qolo compare on the numbers?
Ethos leads on our overall score (52/100 against 47/100), agent readiness (54/100 against 46/100), domain rating (72/100 against 28/100), headcount (975 against 67), funding raised ($323M against $15.0M), LinkedIn following (45,446 against 12,128).
Read the full Ethos review and pricing or the Qolo review and pricing. You can also browse other Ethos alternatives we track.