Equifax vs Serasa Experian

Equifax vs Serasa Experian, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Equifax is on 71/100 and Serasa Experian on 56/100.

Equifax logo
EquifaxGlobal leader in information solutions, data analytics, and technology for credit reporting and workforce insights.
Try Equifax
Serasa Experian logo
Serasa ExperianDatatech company providing analytical intelligence for business decision-making, fraud prevention, and credit assessment.
Try Serasa Experian

Where each one leads

Equifax

  • our overall score: 71/100 against 56/100
  • domain rating: 89/100 against 77/100
  • headcount: 18,526 against 5,000

Serasa Experian

  • agent readiness: 49/100 against 39/100
  • funding raised: $2.7B against $1.0M
  • LinkedIn following: 747,242 against 302,248

At a glance

MeasureEquifaxSerasa Experian
What it isGlobal leader in information solutions, data analytics, and technology for credit reporting and workforce insights.Datatech company providing analytical intelligence for business decision-making, fraud prevention, and credit assessment.
CategoryCredit Reporting, Data Analytics, Financial Services, Identity VerificationFintech, Data Analytics, Credit Scoring, Fraud Prevention
Sells toBusiness modelB2B | B2CB2B | B2C
OfferingSoftware | services | platformSoftware | platform | services
Founded18991968
HeadquartersAtlanta, United StatesSão Paulo, Brazil
StatusActiveActive

Size, funding and growth

MeasureEquifaxSerasa Experian
Employees18,5265,000
Total funding$1.0M$2.7B
Latest roundPost IPOSeed
Valuation$30BNot published
LinkedIn followers302,248747,242

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureEquifaxSerasa Experian
StartupHub scoreOur 0-100 rating71/10056/100
Traction50/10060/100
Team70/100Not published
Search visibility33/10041/100
Quality88/10068/100
Agent readinessHow well an AI agent can read and act on the siteF (39/100)D (49/100)
Domain ratingLink authority, 0-10089/10077/100

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureEquifaxSerasa Experian
CDNCloudflareCloudFront
FrameworksBootstrapNot detected
AnalyticsGoogle Tag ManagerGoogle Tag Manager

Equifax vs Serasa Experian: common questions

Which is better, Equifax or Serasa Experian?

On our 0-100 score Equifax rates higher (71/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.

How do Equifax and Serasa Experian compare on the numbers?

Equifax leads on our overall score (71/100 against 56/100), domain rating (89/100 against 77/100), headcount (18,526 against 5,000). Serasa Experian leads on agent readiness (49/100 against 39/100), funding raised ($2.7B against $1.0M), LinkedIn following (747,242 against 302,248).

Read the full Equifax review and pricing or the Serasa Experian review and pricing. You can also browse other Equifax alternatives we track.