Ecwid vs WooCommerce (Automattic)
Ecwid vs WooCommerce (Automattic), compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ecwid is on 35/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Ecwid
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 35/100
- agent readiness: 53/100 against 41/100
At a glance
| Measure | Ecwid | WooCommerce (Automattic) |
|---|---|---|
| What it is | Ecwid provides an all-in-one e-commerce platform for small businesses to sell online. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, RetailTech, SMB Software, Marketplace | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2009 | 2011 |
| Headquarters | San Diego, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ecwid | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ecwid | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 35/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 5/100 | 39/100 |
| Quality | 58/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ecwid | WooCommerce (Automattic) |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Intercom, Zendesk, HubSpot | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Ecwid | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | 0 positive, 4 negative across 6 threads | Not published |
“Snipcart vs. ECWID vs. Shopify checkout. Hi, all. At the end of last year, our fully customized website (built from the ground up) had a problem with the Snipcart connected STRIPE cart. The entire shopping cart portion went down, and even t”r/ecommerce
Ecwid vs WooCommerce (Automattic): common questions
Which is better, Ecwid or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Ecwid and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 35/100), agent readiness (53/100 against 41/100).
What do real users say about Ecwid and WooCommerce (Automattic)?
Ecwid: 0 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/ecommerce.
Read the full Ecwid review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Ecwid alternatives we track.