Earnest Analytics vs NiQ
Earnest Analytics vs NiQ, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Earnest Analytics is on 53/100 and NiQ on 60/100.
Where each one leads
Earnest Analytics
- agent readiness: 41/100 against 33/100
NiQ
- our overall score: 60/100 against 53/100
- domain rating: 86/100 against 58/100
- headcount: 29,727 against 27
- funding raised: $2.7B against $15.0M
- LinkedIn following: 1,862,897 against 5,365
At a glance
| Measure | Earnest Analytics | NiQ |
|---|---|---|
| What it is | Provides consumer intelligence data and analytics for businesses, investors, and consultants. | NiQ is a data intelligence company providing consumer insights through a privacy-centric approach. |
| Category | Data Analytics, Consumer Intelligence, Market Research, Financial Services | Data Analytics, Consumer Insights, Market Research, Retail Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 1923 |
| Headquarters | New York City, United States | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Earnest Analytics | NiQ |
|---|---|---|
| Employees | 27 | 29,727 |
| Total funding | $15.0M | $2.7B |
| Latest round | Series B | Acquisition |
| LinkedIn followers | 5,365 | 1,862,897 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Earnest Analytics | NiQ |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 60/100 |
| Traction | 50/100 | 60/100 |
| Team | 60/100 | 20/100 |
| Search visibility | 40/100 | 22/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 58/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Earnest Analytics | NiQ |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Hotjar | Microsoft Clarity, Jetpack Stats |
| Support stack | HubSpot | Intercom, HubSpot |
Earnest Analytics vs NiQ: common questions
Which is better, Earnest Analytics or NiQ?
On our 0-100 score NiQ rates higher (60/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Earnest Analytics and NiQ compare on the numbers?
Earnest Analytics leads on agent readiness (41/100 against 33/100). NiQ leads on our overall score (60/100 against 53/100), domain rating (86/100 against 58/100), headcount (29,727 against 27), funding raised ($2.7B against $15.0M), LinkedIn following (1,862,897 against 5,365).
Read the full Earnest Analytics review and pricing or the NiQ review and pricing. You can also browse other Earnest Analytics alternatives we track.