E.L.F. Cosmetics vs SUGAR Cosmetics
E.L.F. Cosmetics vs SUGAR Cosmetics, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Cosmetics is on 39/100 and SUGAR Cosmetics on 49/100.
Where each one leads
E.L.F. Cosmetics
- domain rating: 76/100 against 55/100
SUGAR Cosmetics
- our overall score: 49/100 against 39/100
- agent readiness: 59/100 against 41/100
At a glance
| Measure | E.L.F. Cosmetics | SUGAR Cosmetics |
|---|---|---|
| What it is | E.L.F. Cosmetics offers inclusive, accessible, clean, vegan, and cruelty-free makeup and skincare products. | Direct-to-consumer beauty brand offering a wide range of makeup and skincare products. |
| Category | Cosmetics, Beauty, Skincare, Makeup | Beauty, Cosmetics, Skincare, Direct-to-Consumer |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Consumer goods |
| Founded | 2004 | 2012 |
| Headquarters | Oakland, United States | Mumbai, India |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Cosmetics | SUGAR Cosmetics |
|---|---|---|
| Employees | 1,848 | Not published |
| Total funding | Not published | $133M |
| Latest round | Not published | Series D |
| LinkedIn followers | 601,727 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Cosmetics | SUGAR Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 49/100 |
| Traction | 20/100 | 40/100 |
| Team | 70/100 | Not published |
| Search visibility | 38/100 | 16/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 55/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Cosmetics | SUGAR Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Analytics | Not detected | Google Analytics 4 |
E.L.F. Cosmetics vs SUGAR Cosmetics: common questions
Which is better, E.L.F. Cosmetics or SUGAR Cosmetics?
On our 0-100 score SUGAR Cosmetics rates higher (49/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do E.L.F. Cosmetics and SUGAR Cosmetics compare on the numbers?
E.L.F. Cosmetics leads on domain rating (76/100 against 55/100). SUGAR Cosmetics leads on our overall score (49/100 against 39/100), agent readiness (59/100 against 41/100).
Read the full E.L.F. Cosmetics review and pricing or the SUGAR Cosmetics review and pricing. You can also browse other E.L.F. Cosmetics alternatives we track.