E.L.F. Cosmetics vs NYX Cosmetics
E.L.F. Cosmetics vs NYX Cosmetics, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Cosmetics is on 39/100 and NYX Cosmetics on 9/100.
Where each one leads
E.L.F. Cosmetics
- our overall score: 39/100 against 9/100
- agent readiness: 41/100 against 34/100
NYX Cosmetics
Leads on none of the measures we hold for both companies.
At a glance
| Measure | E.L.F. Cosmetics | NYX Cosmetics |
|---|---|---|
| What it is | E.L.F. Cosmetics offers inclusive, accessible, clean, vegan, and cruelty-free makeup and skincare products. | NYX Professional Makeup is a global beauty brand offering a wide range of high-quality, professional-grade makeup products. |
| Category | Cosmetics, Beauty, Skincare, Makeup | Beauty, Cosmetics, Consumer Goods, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Software |
| Founded | 2004 | Not published |
| Headquarters | Oakland, United States | El Segundo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Cosmetics | NYX Cosmetics |
|---|---|---|
| Employees | 1,848 | Not published |
| LinkedIn followers | 601,727 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Cosmetics | NYX Cosmetics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 9/100 |
| Traction | 20/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 38/100 | 14/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Cosmetics | NYX Cosmetics |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Not detected |
What users say
| Measure | E.L.F. Cosmetics | NYX Cosmetics |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 6 positive, 0 negative across 6 threads |
“NYX Cosmetics was kind enough to let us show off their new lipsticks - NYX Macarons. Review + Swatches!.”r/MakeupAddiction
E.L.F. Cosmetics vs NYX Cosmetics: common questions
Which is better, E.L.F. Cosmetics or NYX Cosmetics?
On our 0-100 score E.L.F. Cosmetics rates higher (39/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do E.L.F. Cosmetics and NYX Cosmetics compare on the numbers?
E.L.F. Cosmetics leads on our overall score (39/100 against 9/100), agent readiness (41/100 against 34/100).
What do real users say about E.L.F. Cosmetics and NYX Cosmetics?
NYX Cosmetics: 6 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/MakeupAddiction.
Read the full E.L.F. Cosmetics review and pricing or the NYX Cosmetics review and pricing. You can also browse other E.L.F. Cosmetics alternatives we track.