E.L.F. Cosmetics vs Hismile
E.L.F. Cosmetics vs Hismile, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Cosmetics is on 39/100 and Hismile on 17/100.
Where each one leads
E.L.F. Cosmetics
- our overall score: 39/100 against 17/100
- agent readiness: 41/100 against 22/100
- domain rating: 76/100 against 66/100
- headcount: 1,848 against 108
- LinkedIn following: 601,727 against 10,732
Hismile
Leads on none of the measures we hold for both companies.
At a glance
| Measure | E.L.F. Cosmetics | Hismile |
|---|---|---|
| What it is | E.L.F. Cosmetics offers inclusive, accessible, clean, vegan, and cruelty-free makeup and skincare products. | Elevating oral care to smile care✨ Trusted by Dentists worldwide. |
| Category | Cosmetics, Beauty, Skincare, Makeup | Cosmetics |
| Sells toBusiness model | B2C | Not published |
| Offering | Software | hardware | services | marketplace | platform | Not published |
| Founded | 2004 | Not published |
| Headquarters | Oakland, United States | Burleigh Heads, Australia |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Cosmetics | Hismile |
|---|---|---|
| Employees | 1,848 | 108 |
| LinkedIn followers | 601,727 | 10,732 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Cosmetics | Hismile |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 17/100 |
| Traction | 20/100 | 20/100 |
| Team | 70/100 | Not published |
| Search visibility | 38/100 | 22/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 66/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Cosmetics | Hismile |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
E.L.F. Cosmetics vs Hismile: common questions
Which is better, E.L.F. Cosmetics or Hismile?
On our 0-100 score E.L.F. Cosmetics rates higher (39/100 against 17/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do E.L.F. Cosmetics and Hismile compare on the numbers?
E.L.F. Cosmetics leads on our overall score (39/100 against 17/100), agent readiness (41/100 against 22/100), domain rating (76/100 against 66/100), headcount (1,848 against 108), LinkedIn following (601,727 against 10,732).
Read the full E.L.F. Cosmetics review and pricing or the Hismile review and pricing. You can also browse other E.L.F. Cosmetics alternatives we track.