E.L.F. Cosmetics vs Fenty Beauty
E.L.F. Cosmetics vs Fenty Beauty, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Cosmetics is on 39/100 and Fenty Beauty on 70/100.
Where each one leads
E.L.F. Cosmetics
Leads on none of the measures we hold for both companies.
Fenty Beauty
- our overall score: 70/100 against 39/100
- agent readiness: 60/100 against 41/100
At a glance
| Measure | E.L.F. Cosmetics | Fenty Beauty |
|---|---|---|
| What it is | E.L.F. Cosmetics offers inclusive, accessible, clean, vegan, and cruelty-free makeup and skincare products. | Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. |
| Category | Cosmetics, Beauty, Skincare, Makeup | Cosmetics, Beauty, Skincare, Hair Care |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Software | hardware | services | marketplace | platform |
| Founded | 2004 | 2017 |
| Headquarters | Oakland, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Cosmetics | Fenty Beauty |
|---|---|---|
| Employees | 1,848 | Not published |
| Total funding | Not published | $2.8B |
| Latest round | Not published | Private |
| Valuation | Not published | $4.0B |
| LinkedIn followers | 601,727 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Cosmetics | Fenty Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 39/100 | 70/100 |
| Traction | 20/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 38/100 | 18/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Cosmetics | Fenty Beauty |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Jquery, Tailwind CSS |
| Payments | Not detected | Apple PAY |
| Analytics | Not detected | Google Tag Manager |
E.L.F. Cosmetics vs Fenty Beauty: common questions
Which is better, E.L.F. Cosmetics or Fenty Beauty?
On our 0-100 score Fenty Beauty rates higher (70/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do E.L.F. Cosmetics and Fenty Beauty compare on the numbers?
Fenty Beauty leads on our overall score (70/100 against 39/100), agent readiness (60/100 against 41/100).
Read the full E.L.F. Cosmetics review and pricing or the Fenty Beauty review and pricing. You can also browse other E.L.F. Cosmetics alternatives we track.