E.L.F. Beauty vs Soko Glam
E.L.F. Beauty vs Soko Glam, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Beauty is on 21/100 and Soko Glam on 60/100.
Where each one leads
E.L.F. Beauty
- agent readiness: 67/100 against 50/100
- headcount: 1,768 against 39
- LinkedIn following: 642,355 against 14,834
Soko Glam
- our overall score: 60/100 against 21/100
At a glance
| Measure | E.L.F. Beauty | Soko Glam |
|---|---|---|
| What it is | Global beauty company offering high-quality, clean, and cruelty-free cosmetics, skincare, and beauty tools at accessible price points. | Soko Glam is a leading online retailer and lifestyle brand specializing in curated Korean beauty products. |
| Category | Consumer App, E-commerce, Beauty, Cosmetics | Retail, E-commerce, Beauty, Cosmetics |
| Sells toBusiness model | B2C | B2C |
| Offering | Consumer goods | Marketplace |
| Founded | Not published | 2012 |
| Headquarters | Oakland, United States | New York, US |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Beauty | Soko Glam |
|---|---|---|
| Employees | 1,768 | 39 |
| Total funding | Not published | $2.0M |
| Latest round | Not published | Seed |
| LinkedIn followers | 642,355 | 14,834 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Beauty | Soko Glam |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 21/100 | 60/100 |
| Traction | 20/100 | 48/100 |
| Team | Not published | 70/100 |
| Search visibility | 22/100 | 31/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (67/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Beauty | Soko Glam |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Google Tag Manager | Google Analytics 4 |
E.L.F. Beauty vs Soko Glam: common questions
Which is better, E.L.F. Beauty or Soko Glam?
On our 0-100 score Soko Glam rates higher (60/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do E.L.F. Beauty and Soko Glam compare on the numbers?
E.L.F. Beauty leads on agent readiness (67/100 against 50/100), headcount (1,768 against 39), LinkedIn following (642,355 against 14,834). Soko Glam leads on our overall score (60/100 against 21/100).
Read the full E.L.F. Beauty review and pricing or the Soko Glam review and pricing. You can also browse other E.L.F. Beauty alternatives we track.