E.L.F. Beauty vs Glow Recipe
E.L.F. Beauty vs Glow Recipe, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: E.L.F. Beauty is on 21/100 and Glow Recipe on Not scored yet.
Where each one leads
E.L.F. Beauty
- agent readiness: 67/100 against 31/100
Glow Recipe
Leads on none of the measures we hold for both companies.
At a glance
| Measure | E.L.F. Beauty | Glow Recipe |
|---|---|---|
| What it is | Global beauty company offering high-quality, clean, and cruelty-free cosmetics, skincare, and beauty tools at accessible price points. | Clean, fruit-forward, Korean-inspired skincare brand focused on sensorial experiences and real results. |
| Category | Consumer App, E-commerce, Beauty, Cosmetics | Consumer App, E-commerce, Skincare, Beauty |
| Sells toBusiness model | B2C | B2C |
| Offering | Consumer goods | Software | hardware | services | marketplace | platform |
| Founded | Not published | 2014 |
| Headquarters | Oakland, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | E.L.F. Beauty | Glow Recipe |
|---|---|---|
| Employees | 1,768 | Not published |
| Latest round | Not published | Seed |
| LinkedIn followers | 642,355 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | E.L.F. Beauty | Glow Recipe |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 21/100 | Not published |
| Traction | 20/100 | Not published |
| Search visibility | 22/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (67/100) | F (31/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | E.L.F. Beauty | Glow Recipe |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, Hotjar, Tiktok Pixel |
E.L.F. Beauty vs Glow Recipe: common questions
Which is better, E.L.F. Beauty or Glow Recipe?
On our 0-100 score E.L.F. Beauty rates higher (21/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do E.L.F. Beauty and Glow Recipe compare on the numbers?
E.L.F. Beauty leads on agent readiness (67/100 against 31/100).
Read the full E.L.F. Beauty review and pricing or the Glow Recipe review and pricing. You can also browse other E.L.F. Beauty alternatives we track.