Durable vs Wix
Durable vs Wix, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Durable is on 41/100 and Wix on 71/100.
Where each one leads
Durable
Leads on none of the measures we hold for both companies.
Wix
- our overall score: 71/100 against 41/100
- domain rating: 95/100 against 82/100
- headcount: 7,303 against 17
- LinkedIn following: 386,636 against 18
At a glance
| Measure | Durable | Wix |
|---|---|---|
| What it is | AI-powered website builder for creating professional business websites quickly and easily. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Artificial Intelligence, Website Builder, Small Business, E-commerce | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B SaaS | B2C |
| Offering | SaaS | Software |
| Founded | 2022 | 2006 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Durable | Wix |
|---|---|---|
| Employees | 17 | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Seed |
| LinkedIn followers | 18 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Durable | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 71/100 |
| Traction | 13/100 | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 33/100 |
| Search visibility | 27/100 | 42/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Durable | Wix |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Wix |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Open source | No | Yes |
What users say
| Measure | Durable | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | 0 positive, 0 negative across 1 thread | 1 positive, 4 negative across 5 threads |
“Has anyone here ever used Durable .co - it's an AI Web builder. My intention is to use this tool to put together websites for small businesses - to optimize & link the Google Business Profile to the website and do some initial Keyword SEO, ”r/website
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Durable vs Wix: common questions
Which is better, Durable or Wix?
On our 0-100 score Wix rates higher (71/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Durable and Wix compare on the numbers?
Wix leads on our overall score (71/100 against 41/100), domain rating (95/100 against 82/100), headcount (7,303 against 17), LinkedIn following (386,636 against 18).
What do real users say about Durable and Wix?
Durable: 0 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/website. Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Durable review and pricing or the Wix review and pricing. You can also browse other Durable alternatives we track.