Duel vs The Trade Desk
Duel vs The Trade Desk, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Duel is on 44/100 and The Trade Desk on 75/100.
Where each one leads
Duel
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 44/100
- agent readiness: 53/100 against 37/100
- domain rating: 85/100 against 74/100
- headcount: 4,732 against 73
- funding raised: $526M against $45.3M
- LinkedIn following: 259,477 against 4,671
At a glance
| Measure | Duel | The Trade Desk |
|---|---|---|
| What it is | Brand advocacy platform that helps retail brands grow through customer communities and creators. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | Brand Advocacy, Marketing Technology, SaaS, Consumer Retail | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2012 | 2009 |
| Headquarters | London, United Kingdom | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Duel | The Trade Desk |
|---|---|---|
| Employees | 73 | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | $45.3M | $526M |
| Latest round | Series A | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 4,671 | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Duel | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 44/100 | 75/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 45/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Duel | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Alpinejs, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Linkedin Insight +1 more | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Duel vs The Trade Desk: common questions
Which is better, Duel or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Duel and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 44/100), agent readiness (53/100 against 37/100), domain rating (85/100 against 74/100), headcount (4,732 against 73), funding raised ($526M against $45.3M), LinkedIn following (259,477 against 4,671).
Read the full Duel review and pricing or the The Trade Desk review and pricing. You can also browse other Duel alternatives we track.