Discover Locanta vs WooCommerce (Automattic)
Discover Locanta vs WooCommerce (Automattic), compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Discover Locanta is on 2/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
Discover Locanta
Leads on none of the measures we hold for both companies.
WooCommerce (Automattic)
- our overall score: 76/100 against 2/100
- agent readiness: 53/100 against 45/100
At a glance
| Measure | Discover Locanta | WooCommerce (Automattic) |
|---|---|---|
| What it is | Discover independent cafés, restaurants, gyms, barbers and shops near you. Swipe right to save your favourites on Locanta. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | Consumer App, Marketplace, Local Business, Food Delivery | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2026 | 2011 |
| Headquarters | St. Neots, England | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Discover Locanta | WooCommerce (Automattic) |
|---|---|---|
| Employees | Not published | 207 |
| Headcount growthLast 12 months | Not published | +6.0% |
| Total funding | Not published | $816M |
| Latest round | Not published | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | Not published | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Discover Locanta | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 2/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | Not published | 39/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | Not published | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Discover Locanta | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Lovable | WordPress |
| Frameworks | Tailwind CSS | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | Discover Locanta | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Discover Locanta vs WooCommerce (Automattic): common questions
Which is better, Discover Locanta or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 2/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Discover Locanta and WooCommerce (Automattic) compare on the numbers?
WooCommerce (Automattic) leads on our overall score (76/100 against 2/100), agent readiness (53/100 against 45/100).
Read the full Discover Locanta review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other Discover Locanta alternatives we track.

