Dig vs Sprout Social
Dig vs Sprout Social, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Dig is on 60/100 and Sprout Social on 56/100.
Where each one leads
Dig
- our overall score: 60/100 against 56/100
Sprout Social
- agent readiness: 57/100 against 44/100
- domain rating: 90/100 against 40/100
- funding raised: $223M against $59.0M
At a glance
| Measure | Dig | Sprout Social |
|---|---|---|
| What it is | Social video intelligence platform for brands to understand and control their video-first social media presence. | A leading social media management and analytics platform for businesses. |
| Category | Social Media Analytics, Video Intelligence, Brand Monitoring, Marketing Technology | Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2018 | 2010 |
| Headquarters | Tel Aviv, Israel | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Dig | Sprout Social |
|---|---|---|
| Employees | 124 | Not published |
| Total funding | $59.0M | $223M |
| Latest round | Not published | Series D |
| LinkedIn followers | 9,452 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Dig | Sprout Social |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 56/100 |
| Traction | 59/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | 10/100 | Not published |
| Search visibility | 67/100 | 26/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 40/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Dig | Sprout Social |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Tag Manager | Not detected |
Product and pricing
| Measure | Dig | Sprout Social |
|---|---|---|
| Key features | Video-First Collection, In-Video Analysis, Narrative Extraction, Real-Time Reporting & Alerts, Reputation Intelligence, Consumer & Content Intelligence | Not published |
Dig vs Sprout Social: common questions
Which is better, Dig or Sprout Social?
On our 0-100 score Dig rates higher (60/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Dig and Sprout Social compare on the numbers?
Dig leads on our overall score (60/100 against 56/100). Sprout Social leads on agent readiness (57/100 against 44/100), domain rating (90/100 against 40/100), funding raised ($223M against $59.0M).
Read the full Dig review and pricing or the Sprout Social review and pricing. You can also browse other Dig alternatives we track.