Depoint vs Trax
Depoint vs Trax, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Depoint is on 28/100 and Trax on 62/100.
Where each one leads
Depoint
- headcount growth: +10.5% against -13.4%
Trax
- our overall score: 62/100 against 28/100
- agent readiness: 47/100 against 21/100
- domain rating: 56/100 against 17/100
- headcount: 616 against 23
- LinkedIn following: 42,717 against 1,110
At a glance
| Measure | Depoint | Trax |
|---|---|---|
| What it is | Operating system for retailers and QSRs, connecting systems, employees, and processes with data insights. | Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. |
| Category | Retail, Analytics, RetailTech, Supply Chain | Retail, Visual Monitor, RetailTech, Computer Vision |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2016 | 2010 |
| Headquarters | New York, United States | Singapore, Singapore |
| Status | Active | Active |
Size, funding and growth
| Measure | Depoint | Trax |
|---|---|---|
| Employees | 23 | 616 |
| Headcount growthLast 12 months | +10.5% | -13.4% |
| Total funding | Not published | $1.1B |
| Latest round | Not published | Debt |
| Valuation | Not published | $2.3B |
| LinkedIn followers | 1,110 | 42,717 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Depoint | Trax |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 28/100 | 62/100 |
| Traction | 14/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 32/100 | 46/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 17/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Depoint | Trax |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Analytics 4 | Google Tag Manager |
Depoint vs Trax: common questions
Which is better, Depoint or Trax?
On our 0-100 score Trax rates higher (62/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Depoint and Trax compare on the numbers?
Depoint leads on headcount growth (+10.5% against -13.4%). Trax leads on our overall score (62/100 against 28/100), agent readiness (47/100 against 21/100), domain rating (56/100 against 17/100), headcount (616 against 23), LinkedIn following (42,717 against 1,110).
Read the full Depoint review and pricing or the Trax review and pricing. You can also browse other Depoint alternatives we track.