Deluxe vs Wix
Deluxe vs Wix, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Deluxe is on 30/100 and Wix on 71/100.
Where each one leads
Deluxe
Leads on none of the measures we hold for both companies.
Wix
- our overall score: 71/100 against 30/100
- agent readiness: 60/100 against 22/100
- domain rating: 95/100 against 79/100
- headcount: 7,303 against 5,045
- LinkedIn following: 386,636 against 53,952
At a glance
| Measure | Deluxe | Wix |
|---|---|---|
| What it is | Provides small business solutions, including payroll services. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Not published | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B | B2C | B2C |
| Offering | Software | services | platform | Software |
| Founded | 1915 | 2006 |
| Headquarters | Shoreview, USA | Tel Aviv, Israel |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Deluxe | Wix |
|---|---|---|
| Employees | 5,045 | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Seed |
| LinkedIn followers | 53,952 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Deluxe | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 30/100 | 71/100 |
| Traction | 20/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 33/100 |
| Search visibility | 22/100 | 42/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Deluxe | Wix |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | Not detected | Wix |
| Frameworks | Bootstrap | Not detected |
| Open source | No | Yes |
What users say
| Measure | Deluxe | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Deluxe vs Wix: common questions
Which is better, Deluxe or Wix?
On our 0-100 score Wix rates higher (71/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Deluxe and Wix compare on the numbers?
Wix leads on our overall score (71/100 against 30/100), agent readiness (60/100 against 22/100), domain rating (95/100 against 79/100), headcount (7,303 against 5,045), LinkedIn following (386,636 against 53,952).
What do real users say about Deluxe and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Deluxe review and pricing or the Wix review and pricing. You can also browse other Deluxe alternatives we track.