Swish.ai vs ServiceNow
Swish.ai vs ServiceNow, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Swish.ai is on 63/100 and ServiceNow on 72/100.
Where each one leads
Swish.ai
- agent readiness: 42/100 against 25/100
ServiceNow
- our overall score: 72/100 against 63/100
- domain rating: 87/100 against 20/100
- headcount: 29,187 against 25
- funding raised: $69.0M against $52.6M
At a glance
| Measure | Swish.ai | ServiceNow |
|---|---|---|
| What it is | Hyperautomation intelligence for reinventing ITSM delivery with AI and NLP. | Enterprise cloud software platform for service management and digital transformation. |
| Category | Enterprise, Information Technology (IT), ITSM, Hyperautomation | Enterprise Software, IT Service Management (ITSM), Digital Workflow Platform, Cloud-based Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2003 |
| Headquarters | Tel Aviv, Israel | Santa Clara, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Swish.ai | ServiceNow |
|---|---|---|
| Employees | 25 | 29,187 |
| Headcount growthLast 12 months | -11.6% | Not published |
| Total funding | $52.6M | $69.0M |
| Latest round | Series C | Private Equity |
| LinkedIn followers | 3,490 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Swish.ai | ServiceNow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 72/100 |
| Traction | 53/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 43/100 | 25/100 |
| Quality | 68/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 20/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Swish.ai | ServiceNow |
|---|---|---|
| Hosting | Google Cloud | AWS |
Swish.ai vs ServiceNow: common questions
Which is better, Swish.ai or ServiceNow?
On our 0-100 score ServiceNow rates higher (72/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Swish.ai and ServiceNow compare on the numbers?
Swish.ai leads on agent readiness (42/100 against 25/100). ServiceNow leads on our overall score (72/100 against 63/100), domain rating (87/100 against 20/100), headcount (29,187 against 25), funding raised ($69.0M against $52.6M).
Read the full Swish.ai review and pricing or the ServiceNow review and pricing. You can also browse other Swish.ai alternatives we track.

