Death Wish Coffee Company vs Peet's Coffee & Tea
Death Wish Coffee Company vs Peet's Coffee & Tea, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Death Wish Coffee Company is on 53/100 and Peet's Coffee & Tea on 30/100.
Where each one leads
Death Wish Coffee Company
- our overall score: 53/100 against 30/100
Peet's Coffee & Tea
- headcount: 820 against 108
- funding raised: $22B against $2.5M
- LinkedIn following: 57,650 against 17,433
At a glance
| Measure | Death Wish Coffee Company | Peet's Coffee & Tea |
|---|---|---|
| What it is | The world's strongest organic and Fair Trade coffee, fueling a rebellious brand spirit. | A specialty coffee roaster and retailer founded in 1966, known for its dark-roasted Arabica beans. |
| Category | Food and Beverage Services, Beverages, Specialty Retail, E-commerce | Food & Beverage, Coffee Roasters, Specialty Coffee, Retail |
| Sells toBusiness model | B2C | B2C |
| Offering | E-commerce | retail | Software | hardware | services | marketplace | platform |
| Founded | 2012 | 1966 |
| Headquarters | Saratoga Springs, US | Emeryville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Death Wish Coffee Company | Peet's Coffee & Tea |
|---|---|---|
| Employees | 108 | 820 |
| Total funding | $2.5M | $22B |
| Latest round | PE | Acquisition |
| Valuation | Not published | $17B |
| LinkedIn followers | 17,433 | 57,650 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Death Wish Coffee Company | Peet's Coffee & Tea |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 30/100 |
| Traction | 52/100 | 60/100 |
| Team | 50/100 | 50/100 |
| Search visibility | 34/100 | 37/100 |
| Quality | 58/100 | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Death Wish Coffee Company | Peet's Coffee & Tea |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery | Jquery |
| Analytics | Google Tag Manager | Not detected |
Death Wish Coffee Company vs Peet's Coffee & Tea: common questions
Which is better, Death Wish Coffee Company or Peet's Coffee & Tea?
On our 0-100 score Death Wish Coffee Company rates higher (53/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Death Wish Coffee Company and Peet's Coffee & Tea compare on the numbers?
Death Wish Coffee Company leads on our overall score (53/100 against 30/100). Peet's Coffee & Tea leads on headcount (820 against 108), funding raised ($22B against $2.5M), LinkedIn following (57,650 against 17,433).
Read the full Death Wish Coffee Company review and pricing or the Peet's Coffee & Tea review and pricing. You can also browse other Death Wish Coffee Company alternatives we track.