Datorama vs Singular
Datorama vs Singular, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Datorama is on 58/100 and Singular on 62/100.
Where each one leads
Datorama
- agent readiness: 57/100 against 47/100
- domain rating: 92/100 against 79/100
Singular
- our overall score: 62/100 against 58/100
- headcount: 361 against 84
- LinkedIn following: 30,058 against 19,527
At a glance
| Measure | Datorama | Singular |
|---|---|---|
| What it is | Datorama provides a global marketing intelligence platform that unifies all marketing data for enterprises, agencies, and publishers. | Marketing attribution and analytics platform for mobile growth. |
| Category | Marketing, Analytics, Data Analytics, Marketing Analytics | Marketing, Advertising, Analytics, MarTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2014 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Datorama | Singular |
|---|---|---|
| Employees | 84 | 361 |
| Headcount growthLast 12 months | Not published | +10.6% |
| Total funding | $50.0M | $49.0M |
| Latest round | Series C | Series B |
| LinkedIn followers | 19,527 | 30,058 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Datorama | Singular |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 62/100 |
| Traction | 58/100 | 58/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 35/100 | 24/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Datorama | Singular |
|---|---|---|
| Hosting | Azure | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Graphql | Jquery |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, Microsoft Clarity, Hotjar |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Datorama | Singular |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 2 negative across 5 threads | Not published |
“What technical roles are needed to support Marketing Cloud, Service Cloud, Datorama, and Data Cloud in a large company?. Currently implementing Marketing Cloud Intelligence (Datorama) Planning to implement Data Cloud next year For the first”r/salesforce
Datorama vs Singular: common questions
Which is better, Datorama or Singular?
On our 0-100 score Singular rates higher (62/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Datorama and Singular compare on the numbers?
Datorama leads on agent readiness (57/100 against 47/100), domain rating (92/100 against 79/100). Singular leads on our overall score (62/100 against 58/100), headcount (361 against 84), LinkedIn following (30,058 against 19,527).
What do real users say about Datorama and Singular?
Datorama: 0 positive and 2 negative mentions across 5 Reddit threads we track, mostly in r/salesforce.
Read the full Datorama review and pricing or the Singular review and pricing. You can also browse other Datorama alternatives we track.