Datorama vs Klear
Datorama vs Klear, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Datorama is on 58/100 and Klear on 53/100.
Where each one leads
Datorama
- our overall score: 58/100 against 53/100
- agent readiness: 57/100 against 46/100
- funding raised: $50.0M against $3.0M
Klear
- headcount: 2,578 against 84
- LinkedIn following: 227,222 against 19,527
At a glance
| Measure | Datorama | Klear |
|---|---|---|
| What it is | Datorama provides a global marketing intelligence platform that unifies all marketing data for enterprises, agencies, and publishers. | Meltwater provides media intelligence and social listening solutions for businesses to track and analyze online conversations. |
| Category | Marketing, Analytics, Data Analytics, Marketing Analytics | Marketing, Analytics, Media Intelligence, Social Listening |
| Sells toBusiness model | B2B | B2B, B2C |
| Offering | Software | Software |
| Founded | 2012 | 2012 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Datorama | Klear |
|---|---|---|
| Employees | 84 | 2,578 |
| Total funding | $50.0M | $3.0M |
| Latest round | Series C | Series A |
| LinkedIn followers | 19,527 | 227,222 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Datorama | Klear |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 53/100 |
| Traction | 58/100 | 52/100 |
| Team | 70/100 | Not published |
| Search visibility | 35/100 | 30/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (57/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Datorama | Klear |
|---|---|---|
| Hosting | Azure | Vercel |
| CDN | Not detected | Vercel |
| Frameworks | Graphql | Next.js, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Datorama | Klear |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 2 negative across 5 threads | 0 positive, 0 negative across 1 thread |
“What technical roles are needed to support Marketing Cloud, Service Cloud, Datorama, and Data Cloud in a large company?. Currently implementing Marketing Cloud Intelligence (Datorama) Planning to implement Data Cloud next year For the first”r/salesforce
“Affordable alternatives to Klear or Traackr for a new influencer marketing agency?. From past experience, I’ve already worked with platforms like Klear and Traackr, so I know what strong enterprise tools can do.”r/influencermarketing
Datorama vs Klear: common questions
Which is better, Datorama or Klear?
On our 0-100 score Datorama rates higher (58/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Datorama and Klear compare on the numbers?
Datorama leads on our overall score (58/100 against 53/100), agent readiness (57/100 against 46/100), funding raised ($50.0M against $3.0M). Klear leads on headcount (2,578 against 84), LinkedIn following (227,222 against 19,527).
What do real users say about Datorama and Klear?
Datorama: 0 positive and 2 negative mentions across 5 Reddit threads we track, mostly in r/salesforce. Klear: 0 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/influencermarketing.
Read the full Datorama review and pricing or the Klear review and pricing. You can also browse other Datorama alternatives we track.