Ctrl vs Totango
Ctrl vs Totango, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ctrl is on 53/100 and Totango on 61/100.
Where each one leads
Ctrl
Leads on none of the measures we hold for both companies.
Totango
- our overall score: 61/100 against 53/100
- domain rating: 73/100 against 22/100
- headcount: 133 against 8
- headcount growth: -3.0% against -24.5%
- funding raised: $128M against $8.0M
- LinkedIn following: 44,152 against 740
At a glance
| Measure | Ctrl | Totango |
|---|---|---|
| What it is | Empowers sales and customer success professionals with custom data workspaces for faster customer insights. | Totango provides enterprise customer success software designed for unlimited scalability, helping cross-functional teams drive productivity, retention, and expansion. |
| Category | Enterprise, Customer Engagement, Customer Intelligence, Sales | Enterprise, Customer Success, Customer Success Platform, Customer Success Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2021 | 2010 |
| Headquarters | San Francisco, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ctrl | Totango |
|---|---|---|
| Employees | 8 | 133 |
| Headcount growthLast 12 months | -24.5% | -3.0% |
| Total funding | $8.0M | $128M |
| Latest round | Seed | Series D |
| LinkedIn followers | 740 | 44,152 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ctrl | Totango |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 61/100 |
| Traction | 44/100 | 60/100 |
| Team | 60/100 | 60/100 |
| Search visibility | 30/100 | 31/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 22/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ctrl | Totango |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Ctrl | Totango |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 6 threads |
“Built a free tool that evaluates CS platforms (Gainsight, ChurnZero, Totango etc) by talking to their AI agents and checking every claim. If you've evaluated CS platforms recently, you know how hard it is to tell which vendor's claims are r”r/CustomerSuccess
Ctrl vs Totango: common questions
Which is better, Ctrl or Totango?
On our 0-100 score Totango rates higher (61/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Ctrl and Totango compare on the numbers?
Totango leads on our overall score (61/100 against 53/100), domain rating (73/100 against 22/100), headcount (133 against 8), headcount growth (-3.0% against -24.5%), funding raised ($128M against $8.0M), LinkedIn following (44,152 against 740).
What do real users say about Ctrl and Totango?
Totango: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/CustomerSuccess.
Read the full Ctrl review and pricing or the Totango review and pricing. You can also browse other Ctrl alternatives we track.