Crosswise vs Search Machines
Crosswise vs Search Machines, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crosswise is on 50/100 and Search Machines on 27/100.
Where each one leads
Crosswise
- our overall score: 50/100 against 27/100
- domain rating: 93/100 against 1/100
Search Machines
- agent readiness: 50/100 against 25/100
- headcount: 19 against 2
- LinkedIn following: 1,386 against 855
At a glance
| Measure | Crosswise | Search Machines |
|---|---|---|
| What it is | Crosswise provides anonymous cross-device mapping data for advertising and content personalization. | Developing the ATLAS Marketing Platform for performance and automation using AI, with operations in Israel and the UK. |
| Category | Marketing, Platform, Cross Device, AdTech | Marketing, MarTech, AdTech, Marketing Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2019 |
| Headquarters | New York, United States | Not published |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Crosswise | Search Machines |
|---|---|---|
| Employees | 2 | 19 |
| Headcount growthLast 12 months | Not published | +29.6% |
| Total funding | $5.0M | Not published |
| Latest round | Series A | Bootstrapped |
| LinkedIn followers | 855 | 1,386 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crosswise | Search Machines |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 27/100 |
| Traction | 38/100 | 13/100 |
| Team | 60/100 | 30/100 |
| Search visibility | 29/100 | 25/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crosswise | Search Machines |
|---|---|---|
| Hosting | Not detected | AWS |
Crosswise vs Search Machines: common questions
Which is better, Crosswise or Search Machines?
On our 0-100 score Crosswise rates higher (50/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Crosswise and Search Machines compare on the numbers?
Crosswise leads on our overall score (50/100 against 27/100), domain rating (93/100 against 1/100). Search Machines leads on agent readiness (50/100 against 25/100), headcount (19 against 2), LinkedIn following (1,386 against 855).
Read the full Crosswise review and pricing or the Search Machines review and pricing. You can also browse other Crosswise alternatives we track.