Criteo vs Tyroo Media
Criteo vs Tyroo Media, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and Tyroo Media on 55/100.
Where each one leads
Criteo
- agent readiness: 55/100 against 32/100
- domain rating: 90/100 against 30/100
- headcount: 3,909 against 151
- headcount growth: -1.8% against -24.1%
- funding raised: $63.4M against $1.2M
- LinkedIn following: 258,684 against 32,011
Tyroo Media
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Criteo | Tyroo Media |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | APAC's growth marketing partner for digital platforms and advertisers. |
| Category | AdTech, MarTech, RetailTech, E-commerce | AdTech, Platform, Digital Advertising, Market Expansion |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2006 |
| Headquarters | Paris, France | Singapore, Singapore |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | Tyroo Media |
|---|---|---|
| Employees | 3,909 | 151 |
| Headcount growthLast 12 months | -1.8% | -24.1% |
| Total funding | $63.4M | $1.2M |
| Latest round | Series D | Seed |
| LinkedIn followers | 258,684 | 32,011 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | Tyroo Media |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 55/100 |
| Traction | 59/100 | 50/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 48/100 | 38/100 |
| Quality | 55/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | F (32/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 30/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | Tyroo Media |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery, Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, Facebook Pixel |
| Open source | Yes | Yes |
Criteo vs Tyroo Media: common questions
Which is better, Criteo or Tyroo Media?
On our 0-100 score Criteo rates higher (57/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Criteo and Tyroo Media compare on the numbers?
Criteo leads on agent readiness (55/100 against 32/100), domain rating (90/100 against 30/100), headcount (3,909 against 151), headcount growth (-1.8% against -24.1%), funding raised ($63.4M against $1.2M), LinkedIn following (258,684 against 32,011).
Read the full Criteo review and pricing or the Tyroo Media review and pricing. You can also browse other Criteo alternatives we track.