Criteo vs Trackier
Criteo vs Trackier, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and Trackier on 39/100.
Where each one leads
Criteo
- our overall score: 57/100 against 39/100
- domain rating: 90/100 against 68/100
- headcount: 3,909 against 140
- LinkedIn following: 258,684 against 66,043
Trackier
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Criteo | Trackier |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | Performance marketing platform for campaign management, attribution tracking, and fraud prevention. |
| Category | AdTech, MarTech, RetailTech, E-commerce | AdTech, Performance Marketing, Affiliate Marketing, Mobile Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2016 |
| Headquarters | Paris, France | New Delhi, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | Trackier |
|---|---|---|
| Employees | 3,909 | 140 |
| Headcount growthLast 12 months | -1.8% | Not published |
| Total funding | $63.4M | Not published |
| Latest round | Series D | Not published |
| LinkedIn followers | 258,684 | 66,043 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | Trackier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 39/100 |
| Traction | 59/100 | 20/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 48/100 | 37/100 |
| Quality | 55/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 68/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | Trackier |
|---|---|---|
| Hosting | Self Managed | Self Managed |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Jquery |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
Criteo vs Trackier: common questions
Which is better, Criteo or Trackier?
On our 0-100 score Criteo rates higher (57/100 against 39/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Criteo and Trackier compare on the numbers?
Criteo leads on our overall score (57/100 against 39/100), domain rating (90/100 against 68/100), headcount (3,909 against 140), LinkedIn following (258,684 against 66,043).
Read the full Criteo review and pricing or the Trackier review and pricing. You can also browse other Criteo alternatives we track.