Criteo vs The Trade Desk
Criteo vs The Trade Desk, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and The Trade Desk on 75/100.
Where each one leads
Criteo
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 57/100
- headcount growth: +1.3% against -1.8%
- funding raised: $526M against $63.4M
At a glance
| Measure | Criteo | The Trade Desk |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | AdTech, MarTech, RetailTech, E-commerce | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2009 |
| Headquarters | Paris, France | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | The Trade Desk |
|---|---|---|
| Employees | 3,909 | 4,732 |
| Headcount growthLast 12 months | -1.8% | +1.3% |
| Total funding | $63.4M | $526M |
| Latest round | Series D | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 258,684 | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 75/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 48/100 | 45/100 |
| Quality | 55/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | The Trade Desk |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Alpinejs, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
Criteo vs The Trade Desk: common questions
Which is better, Criteo or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Criteo and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 57/100), headcount growth (+1.3% against -1.8%), funding raised ($526M against $63.4M).
Read the full Criteo review and pricing or the The Trade Desk review and pricing. You can also browse other Criteo alternatives we track.