Criteo vs Smartly.io
Criteo vs Smartly.io, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and Smartly.io on 71/100.
Where each one leads
Criteo
- agent readiness: 55/100 against 36/100
- domain rating: 90/100 against 75/100
- headcount: 3,909 against 974
- LinkedIn following: 258,684 against 55,879
Smartly.io
- our overall score: 71/100 against 57/100
At a glance
| Measure | Criteo | Smartly.io |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | Automates creative production and ad buying for social media advertising. |
| Category | AdTech, MarTech, RetailTech, E-commerce | AdTech, MarTech, Automation Platform, Social Media Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2013 |
| Headquarters | Paris, France | Helsinki, Finland |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | Smartly.io |
|---|---|---|
| Employees | 3,909 | 974 |
| Headcount growthLast 12 months | -1.8% | Not published |
| Total funding | $63.4M | Not published |
| Latest round | Series D | Not published |
| LinkedIn followers | 258,684 | 55,879 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | Smartly.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 71/100 |
| Traction | 59/100 | Not published |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 48/100 | Not published |
| Quality | 55/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | Smartly.io |
|---|---|---|
| Hosting | Self Managed | Hetzner |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager | Hotjar |
| Open source | Yes | No |
Criteo vs Smartly.io: common questions
Which is better, Criteo or Smartly.io?
On our 0-100 score Smartly.io rates higher (71/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Criteo and Smartly.io compare on the numbers?
Criteo leads on agent readiness (55/100 against 36/100), domain rating (90/100 against 75/100), headcount (3,909 against 974), LinkedIn following (258,684 against 55,879). Smartly.io leads on our overall score (71/100 against 57/100).
Read the full Criteo review and pricing or the Smartly.io review and pricing. You can also browse other Criteo alternatives we track.