Criteo vs GumGum
Criteo vs GumGum, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and GumGum on 40/100.
Where each one leads
Criteo
- our overall score: 57/100 against 40/100
- agent readiness: 55/100 against 43/100
- domain rating: 90/100 against 79/100
- headcount: 3,909 against 548
- LinkedIn following: 258,684 against 37,404
GumGum
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Criteo | GumGum |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | Contextual intelligence platform for advertising and marketing. |
| Category | AdTech, MarTech, RetailTech, E-commerce | AdTech, MarTech, Contextual Advertising, Content Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2008 |
| Headquarters | Paris, France | Santa Monica, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | GumGum |
|---|---|---|
| Employees | 3,909 | 548 |
| Headcount growthLast 12 months | -1.8% | Not published |
| Total funding | $63.4M | $56.0M |
| Latest round | Series D | Series D |
| LinkedIn followers | 258,684 | 37,404 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | GumGum |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 40/100 |
| Traction | 59/100 | 59/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 12/100 |
| Search visibility | 48/100 | 22/100 |
| Quality | 55/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | GumGum |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | Yes |
Criteo vs GumGum: common questions
Which is better, Criteo or GumGum?
On our 0-100 score Criteo rates higher (57/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Criteo and GumGum compare on the numbers?
Criteo leads on our overall score (57/100 against 40/100), agent readiness (55/100 against 43/100), domain rating (90/100 against 79/100), headcount (3,909 against 548), LinkedIn following (258,684 against 37,404).
Read the full Criteo review and pricing or the GumGum review and pricing. You can also browse other Criteo alternatives we track.