Criteo vs Google
Criteo vs Google, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and Google on 74/100.
Where each one leads
Criteo
- agent readiness: 55/100 against 49/100
- our overall score: 74/100 against 57/100
- headcount: 336,355 against 3,909
- funding raised: $9.1B against $63.4M
At a glance
| Measure | Criteo | |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | Global technology leader in search, advertising, cloud, AI, and consumer electronics. |
| Category | AdTech, MarTech, RetailTech, E-commerce | Internet, Cloud Computing, Software, Hardware |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 1998 |
| Headquarters | Paris, France | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | |
|---|---|---|
| Employees | 3,909 | 336,355 |
| Headcount growthLast 12 months | -1.8% | Not published |
| Total funding | $63.4M | $9.1B |
| Latest round | Series D | Grant |
| LinkedIn followers | 258,684 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 74/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | 23/100 |
| Search visibility | 48/100 | 54/100 |
| Quality | 55/100 | 99/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | |
|---|---|---|
| Hosting | Self Managed | Google Cloud |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | Yes |
What users say
| Measure | Criteo | |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 1.0/5 from 1 vote |
Criteo vs Google: common questions
Which is better, Criteo or Google?
On our 0-100 score Google rates higher (74/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Criteo and Google compare on the numbers?
Criteo leads on agent readiness (55/100 against 49/100). Google leads on our overall score (74/100 against 57/100), headcount (336,355 against 3,909), funding raised ($9.1B against $63.4M).
Read the full Criteo review and pricing or the Google review and pricing. You can also browse other Criteo alternatives we track.