Criteo vs Goalto
Criteo vs Goalto, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Criteo is on 57/100 and Goalto on 9/100.
Where each one leads
Criteo
- our overall score: 57/100 against 9/100
- agent readiness: 55/100 against 46/100
Goalto
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Criteo | Goalto |
|---|---|---|
| What it is | Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform. | GoAlto is your AI growth team, researching your business end to end, executing one growth plan, and proving every result in dollars. |
| Category | AdTech, MarTech, RetailTech, E-commerce | Agentic AI, AI Agent, Growth Hacking, Marketing Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Services |
| Founded | 2005 | Not published |
| Headquarters | Paris, France | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Criteo | Goalto |
|---|---|---|
| Employees | 3,909 | Not published |
| Headcount growthLast 12 months | -1.8% | Not published |
| Total funding | $63.4M | Not published |
| Latest round | Series D | Not published |
| LinkedIn followers | 258,684 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Criteo | Goalto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 9/100 |
| Traction | 59/100 | Not published |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 48/100 | 11/100 |
| Quality | 55/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 90/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Criteo | Goalto |
|---|---|---|
| Hosting | Self Managed | AWS |
| CMS | WordPress | Webflow |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
Criteo vs Goalto: common questions
Which is better, Criteo or Goalto?
On our 0-100 score Criteo rates higher (57/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Criteo and Goalto compare on the numbers?
Criteo leads on our overall score (57/100 against 9/100), agent readiness (55/100 against 46/100).
Read the full Criteo review and pricing or the Goalto review and pricing. You can also browse other Criteo alternatives we track.