Creditas vs WAON
Creditas vs WAON, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Creditas is on 76/100 and WAON on 11/100.
Where each one leads
Creditas
- our overall score: 76/100 against 11/100
WAON
- agent readiness: 63/100 against 55/100
- domain rating: 80/100 against 69/100
At a glance
| Measure | Creditas | WAON |
|---|---|---|
| What it is | Online platform for asset-backed consumer loans, offering secured credit with lower interest rates. | A prepaid electronic money system by AEON, offering contactless payments and loyalty points. |
| Category | Fintech, Lending, Embedded Finance, Consumer Loans | Fintech, Payments, Digital Payments, Loyalty Programs |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2012 | 2007 |
| Headquarters | São Paulo, Brazil | Tokyo, Japan |
| Status | Active | Active |
Size, funding and growth
| Measure | Creditas | WAON |
|---|---|---|
| Employees | 2,097 | Not published |
| Total funding | $40.0M | Not published |
| Latest round | Series B | Not published |
| Valuation | $4.8B | Not published |
| LinkedIn followers | 352,966 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Creditas | WAON |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 11/100 |
| Team | 36/100 | Not published |
| Search visibility | 100/100 | 17/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | C (63/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Creditas | WAON |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
| Frameworks | Next.js, React | Not detected |
| Analytics | Google Tag Manager, Segment, Amplitude, Linkedin Insight | Not detected |
| Support stack | Zendesk | Not detected |
Creditas vs WAON: common questions
Which is better, Creditas or WAON?
On our 0-100 score Creditas rates higher (76/100 against 11/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Creditas and WAON compare on the numbers?
Creditas leads on our overall score (76/100 against 11/100). WAON leads on agent readiness (63/100 against 55/100), domain rating (80/100 against 69/100).
Read the full Creditas review and pricing or the WAON review and pricing. You can also browse other Creditas alternatives we track.

