Credit Karma vs Self
Credit Karma vs Self, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Credit Karma is on 65/100 and Self on 68/100.
Where each one leads
Credit Karma
- domain rating: 84/100 against 75/100
- funding raised: $893M against $125M
Self
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Credit Karma | Self |
|---|---|---|
| What it is | A free personal finance platform offering credit scores, reports, monitoring, and personalized financial product recommendations. | Fintech company providing credit-building tools for individuals with limited or no credit history. |
| Category | Fintech, Personal Finance, Credit Monitoring, Financial Education | Fintech, Credit Building, Personal Finance, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software |
| Founded | 2007 | 2015 |
| Headquarters | Oakland, United States | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Credit Karma | Self |
|---|---|---|
| Employees | Not published | 912 |
| Headcount growthLast 12 months | Not published | -18.5% |
| Total funding | $893M | $125M |
| Latest round | Not published | Series E |
| Valuation | $7.1B | Not published |
| LinkedIn followers | Not published | 40,236 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Credit Karma | Self |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 68/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 14/100 | 32/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Credit Karma | Self |
|---|---|---|
| Hosting | Azure | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Jquery | Next.js, Graphql |
Credit Karma vs Self: common questions
Which is better, Credit Karma or Self?
On our 0-100 score Self rates higher (68/100 against 65/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Credit Karma and Self compare on the numbers?
Credit Karma leads on domain rating (84/100 against 75/100), funding raised ($893M against $125M).
Read the full Credit Karma review and pricing or the Self review and pricing. You can also browse other Credit Karma alternatives we track.