Coupang vs Gmarket
Coupang vs Gmarket, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Coupang is on 49/100 and Gmarket on 59/100.
Where each one leads
Coupang
- funding raised: $8.6B against $1.2B
Gmarket
- our overall score: 59/100 against 49/100
At a glance
| Measure | Coupang | Gmarket |
|---|---|---|
| What it is | The "Amazon of South Korea" offering a wide range of products and services. | Leading South Korean online marketplace offering a vast array of products for domestic and international e-commerce. |
| Category | E-commerce, Retail, Logistics, Marketplace | E-commerce, Marketplace, RetailTech, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2010 | 2000 |
| Headquarters | Seattle, USA | Incheon, South Korea |
| Status | Active | Active |
Size, funding and growth
| Measure | Coupang | Gmarket |
|---|---|---|
| Total funding | $8.6B | $1.2B |
| Latest round | IPO | Series B |
| Valuation | $46B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Coupang | Gmarket |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 59/100 |
| Traction | 40/100 | 40/100 |
| Team | Not published | 40/100 |
| Community | 8/100 | Not published |
| Search visibility | 29/100 | 17/100 |
| Quality | 65/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (26/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Coupang | Gmarket |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Not detected | Cloudflare |
| Support stack | Zendesk | Not detected |
Coupang vs Gmarket: common questions
Which is better, Coupang or Gmarket?
On our 0-100 score Gmarket rates higher (59/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Coupang and Gmarket compare on the numbers?
Coupang leads on funding raised ($8.6B against $1.2B). Gmarket leads on our overall score (59/100 against 49/100).
Read the full Coupang review and pricing or the Gmarket review and pricing. You can also browse other Coupang alternatives we track.