Countly vs Mixpanel
Countly vs Mixpanel, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Countly is on 55/100 and Mixpanel on 64/100.
Where each one leads
Countly
Leads on none of the measures we hold for both companies.
Mixpanel
- our overall score: 64/100 against 55/100
- domain rating: 90/100 against 73/100
- headcount: 51 against 40
- funding raised: $277M against $1.1M
At a glance
| Measure | Countly | Mixpanel |
|---|---|---|
| What it is | Product analytics and customer engagement platform built on an open-source, self-hosted foundation. | Product analytics platform for understanding user behavior and driving data-driven product decisions. |
| Category | Analytics, Data Management, Product Analytics, Customer Engagement | Analytics Platform, Product Analytics, Business Intelligence, Data Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2013 | 2009 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Countly | Mixpanel |
|---|---|---|
| Employees | 40 | 51 |
| Total funding | $1.1M | $277M |
| Latest round | Seed | Series C |
| Valuation | $1.1B | $1.1B |
| LinkedIn followers | 27,500 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Countly | Mixpanel |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 64/100 |
| Traction | 46/100 | 57/100 |
| Team | 30/100 | 30/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 33/100 | 40/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Countly | Mixpanel |
|---|---|---|
| Hosting | Not detected | Google Cloud |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Framer |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Countly vs Mixpanel: common questions
Which is better, Countly or Mixpanel?
On our 0-100 score Mixpanel rates higher (64/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Countly and Mixpanel compare on the numbers?
Mixpanel leads on our overall score (64/100 against 55/100), domain rating (90/100 against 73/100), headcount (51 against 40), funding raised ($277M against $1.1M).
Read the full Countly review and pricing or the Mixpanel review and pricing. You can also browse other Countly alternatives we track.