Counter Culture Coffee vs Peet's Coffee & Tea
Counter Culture Coffee vs Peet's Coffee & Tea, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Counter Culture Coffee is on 34/100 and Peet's Coffee & Tea on 30/100.
Where each one leads
Counter Culture Coffee
- our overall score: 34/100 against 30/100
Peet's Coffee & Tea
- funding raised: $22B against $1.3M
At a glance
| Measure | Counter Culture Coffee | Peet's Coffee & Tea |
|---|---|---|
| What it is | Specialty coffee roaster focused on quality, sustainability, education, and direct trade relationships. | A specialty coffee roaster and retailer founded in 1966, known for its dark-roasted Arabica beans. |
| Category | Food & Beverage, Specialty Coffee, Coffee Roasting, Direct Trade | Food & Beverage, Coffee Roasters, Specialty Coffee, Retail |
| Sells toBusiness model | B2B | B2C | B2C |
| Offering | Services | platform | Software | hardware | services | marketplace | platform |
| Founded | 1995 | 1966 |
| Headquarters | Durham, United States | Emeryville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Counter Culture Coffee | Peet's Coffee & Tea |
|---|---|---|
| Employees | Not published | 820 |
| Total funding | $1.3M | $22B |
| Latest round | Debt - PPP | Acquisition |
| Valuation | Not published | $17B |
| LinkedIn followers | Not published | 57,650 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Counter Culture Coffee | Peet's Coffee & Tea |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 34/100 | 30/100 |
| Traction | 31/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 11/100 | 37/100 |
| Quality | 30/100 | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Counter Culture Coffee | Peet's Coffee & Tea |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Not detected |
Counter Culture Coffee vs Peet's Coffee & Tea: common questions
Which is better, Counter Culture Coffee or Peet's Coffee & Tea?
On our 0-100 score Counter Culture Coffee rates higher (34/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Counter Culture Coffee and Peet's Coffee & Tea compare on the numbers?
Counter Culture Coffee leads on our overall score (34/100 against 30/100). Peet's Coffee & Tea leads on funding raised ($22B against $1.3M).
Read the full Counter Culture Coffee review and pricing or the Peet's Coffee & Tea review and pricing. You can also browse other Counter Culture Coffee alternatives we track.