Cooper vs Root
Cooper vs Root, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cooper is on 11/100 and Root on 63/100.
Where each one leads
Cooper
- agent readiness: 68/100 against 33/100
Root
- our overall score: 63/100 against 11/100
- domain rating: 73/100 against 7/100
- LinkedIn following: 52,266 against 12
At a glance
| Measure | Cooper | Root |
|---|---|---|
| What it is | Cooper is an AI-powered insurance assistant designed to streamline and automate insurance operations for businesses. | Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app. |
| Category | InsurTech, Artificial Intelligence, AI Agent, Workflow Automation | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software | platform |
| Founded | Not published | 2015 |
| Headquarters | Not published | Columbus, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cooper | Root |
|---|---|---|
| Employees | Not published | 1,197 |
| Headcount growthLast 12 months | Not published | +4.2% |
| Total funding | Not published | $1.4B |
| Latest round | Not published | Debt |
| LinkedIn followers | 12 | 52,266 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cooper | Root |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 11/100 | 63/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 18/100 | 32/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (68/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 7/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cooper | Root |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Tailwind CSS | Gatsby |
| Payments | Apple PAY | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Facebook Pixel | Google Tag Manager, Microsoft Clarity |
Cooper vs Root: common questions
Which is better, Cooper or Root?
On our 0-100 score Root rates higher (63/100 against 11/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Cooper and Root compare on the numbers?
Cooper leads on agent readiness (68/100 against 33/100). Root leads on our overall score (63/100 against 11/100), domain rating (73/100 against 7/100), LinkedIn following (52,266 against 12).
Read the full Cooper review and pricing or the Root review and pricing. You can also browse other Cooper alternatives we track.