Contino vs ServiceNow
Contino vs ServiceNow, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Contino is on 61/100 and ServiceNow on 72/100.
Where each one leads
Contino
- agent readiness: 45/100 against 25/100
ServiceNow
- our overall score: 72/100 against 61/100
- domain rating: 87/100 against 65/100
- headcount: 29,187 against 204
- funding raised: $69.0M against $40.0M
At a glance
| Measure | Contino | ServiceNow |
|---|---|---|
| What it is | Global DevOps and cloud transformation consultancy acquired by Cognizant. | Enterprise cloud software platform for service management and digital transformation. |
| Category | Enterprise Software, Cloud Infrastructure, DevOps, Cloud Transformation | Enterprise Software, IT Service Management (ITSM), Digital Workflow Platform, Cloud-based Workflow Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Software |
| Founded | 2014 | 2003 |
| Headquarters | London, United Kingdom | Santa Clara, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Contino | ServiceNow |
|---|---|---|
| Employees | 204 | 29,187 |
| Total funding | $40.0M | $69.0M |
| Latest round | Series B | Private Equity |
| LinkedIn followers | 30,117 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Contino | ServiceNow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 72/100 |
| Traction | 58/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 33/100 | 25/100 |
| Quality | 68/100 | 90/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Contino | ServiceNow |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | Netlify | Not detected |
| Frameworks | Gatsby | Not detected |
| Open source | Yes | No |
Contino vs ServiceNow: common questions
Which is better, Contino or ServiceNow?
On our 0-100 score ServiceNow rates higher (72/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Contino and ServiceNow compare on the numbers?
Contino leads on agent readiness (45/100 against 25/100). ServiceNow leads on our overall score (72/100 against 61/100), domain rating (87/100 against 65/100), headcount (29,187 against 204), funding raised ($69.0M against $40.0M).
Read the full Contino review and pricing or the ServiceNow review and pricing. You can also browse other Contino alternatives we track.

