Como vs Optimove
Como vs Optimove, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Como is on 60/100 and Optimove on 54/100.
Where each one leads
Como
- our overall score: 60/100 against 54/100
- funding raised: $261M against $97.0M
Optimove
- agent readiness: 41/100 against 21/100
- domain rating: 77/100 against 68/100
- headcount: 574 against 175
- headcount growth: +9.3% against +7.2%
At a glance
| Measure | Como | Optimove |
|---|---|---|
| What it is | Como Sense provides a customer engagement and loyalty platform for businesses to personalize offers and drive sales. | Optimove is the first Customer-Led Marketing Platform, empowering brands to personalize customer journeys and increase lifetime value. |
| Category | Customer Engagement, Mobile, Enterprise, Customer Loyalty | Analytics, Digital Marketing, Marketing, Marketing Planning |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2005 | 2009 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Como | Optimove |
|---|---|---|
| Employees | 175 | 574 |
| Headcount growthLast 12 months | +7.2% | +9.3% |
| Total funding | $261M | $97.0M |
| Latest round | Series B | Private Equity |
| Valuation | $1.3B | $100M |
| LinkedIn followers | 37,551 | 32,747 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Como | Optimove |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 54/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 24/100 | 31/100 |
| Quality | 65/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Como | Optimove |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4 | Google Tag Manager |
| Support stack | Drift | HubSpot |
What users say
| Measure | Como | Optimove |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 2 negative across 6 threads |
“There are few accolades more fitting than "Best Customer Retention 2026" for Optimove.. Built around the idea that personalisation at scale should not require a queue of engineers and analysts, Optimove's platform hands real power back to m”r/SiGMAWorld
Como vs Optimove: common questions
Which is better, Como or Optimove?
On our 0-100 score Como rates higher (60/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Como and Optimove compare on the numbers?
Como leads on our overall score (60/100 against 54/100), funding raised ($261M against $97.0M). Optimove leads on agent readiness (41/100 against 21/100), domain rating (77/100 against 68/100), headcount (574 against 175), headcount growth (+9.3% against +7.2%).
What do real users say about Como and Optimove?
Optimove: 4 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/SiGMAWorld.
Read the full Como review and pricing or the Optimove review and pricing. You can also browse other Como alternatives we track.