commercetools vs WooCommerce (Automattic)
commercetools vs WooCommerce (Automattic), compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: commercetools is on 62/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
commercetools
- agent readiness: 61/100 against 53/100
- headcount: 582 against 207
WooCommerce (Automattic)
- our overall score: 76/100 against 62/100
- domain rating: 92/100 against 78/100
- headcount growth: +6.0% against -21.2%
- funding raised: $816M against $306M
At a glance
| Measure | commercetools | WooCommerce (Automattic) |
|---|---|---|
| What it is | AI-first composable commerce platform for enterprises, offering B2C, B2B, and B2X solutions. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Platform, Enterprise Software, RetailTech | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2006 | 2011 |
| Headquarters | Munich, Germany | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | commercetools | WooCommerce (Automattic) |
|---|---|---|
| Employees | 582 | 207 |
| Headcount growthLast 12 months | -21.2% | +6.0% |
| Total funding | $306M | $816M |
| Latest round | Series C | Series E |
| Valuation | $1.9B | $7.5B |
| LinkedIn followers | 47,094 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | commercetools | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 76/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 31/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | commercetools | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | commercetools | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
commercetools vs WooCommerce (Automattic): common questions
Which is better, commercetools or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do commercetools and WooCommerce (Automattic) compare on the numbers?
commercetools leads on agent readiness (61/100 against 53/100), headcount (582 against 207). WooCommerce (Automattic) leads on our overall score (76/100 against 62/100), domain rating (92/100 against 78/100), headcount growth (+6.0% against -21.2%), funding raised ($816M against $306M).
Read the full commercetools review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other commercetools alternatives we track.