commercetools vs VTEX Commerce Platform
commercetools vs VTEX Commerce Platform, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: commercetools is on 62/100 and VTEX Commerce Platform on 63/100.
Where each one leads
commercetools
- agent readiness: 61/100 against 49/100
VTEX Commerce Platform
- headcount: 1,364 against 582
- funding raised: $445M against $306M
- LinkedIn following: 241,179 against 47,094
At a glance
| Measure | commercetools | VTEX Commerce Platform |
|---|---|---|
| What it is | AI-first composable commerce platform for enterprises, offering B2C, B2B, and B2X solutions. | Composable, AI-native digital commerce platform for enterprise brands and retailers. |
| Category | E-commerce, Platform, Enterprise Software, RetailTech | E-commerce, RetailTech, Marketplace, Enterprise Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2006 | 2000 |
| Headquarters | Munich, Germany | Rio de Janeiro, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | commercetools | VTEX Commerce Platform |
|---|---|---|
| Employees | 582 | 1,364 |
| Headcount growthLast 12 months | -21.2% | Not published |
| Open roles | Not published | 36 |
| Total funding | $306M | $445M |
| Latest round | Series C | Series D |
| Valuation | $1.9B | $1.7B |
| LinkedIn followers | 47,094 | 241,179 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | commercetools | VTEX Commerce Platform |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 31/100 | 35/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 83/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | commercetools | VTEX Commerce Platform |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | HubSpot |
| Open source | No | Yes |
commercetools vs VTEX Commerce Platform: common questions
Which is better, commercetools or VTEX Commerce Platform?
On our 0-100 score VTEX Commerce Platform rates higher (63/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do commercetools and VTEX Commerce Platform compare on the numbers?
commercetools leads on agent readiness (61/100 against 49/100). VTEX Commerce Platform leads on headcount (1,364 against 582), funding raised ($445M against $306M), LinkedIn following (241,179 against 47,094).
Read the full commercetools review and pricing or the VTEX Commerce Platform review and pricing. You can also browse other commercetools alternatives we track.

