commercetools vs Shopify
commercetools vs Shopify, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: commercetools is on 62/100 and Shopify on 78/100.
Where each one leads
commercetools
- agent readiness: 61/100 against 54/100
- funding raised: $306M against $122M
Shopify
- our overall score: 78/100 against 62/100
- domain rating: 96/100 against 78/100
- headcount: 28,166 against 582
- LinkedIn following: 1,077,189 against 47,094
At a glance
| Measure | commercetools | Shopify |
|---|---|---|
| What it is | AI-first composable commerce platform for enterprises, offering B2C, B2B, and B2X solutions. | Shopify provides a leading e-commerce platform that enables businesses of all sizes to create online stores, manage products, process payments, and fulfill orders, simplifying digital sales globally. |
| Category | E-commerce, Platform, Enterprise Software, RetailTech | E-commerce Platform, Online Retail, Payments, Point of Sale |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform | SaaS |
| Founded | 2006 | 2006 |
| Headquarters | Munich, Germany | Ottawa, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | commercetools | Shopify |
|---|---|---|
| Employees | 582 | 28,166 |
| Headcount growthLast 12 months | -21.2% | Not published |
| Total funding | $306M | $122M |
| Latest round | Series C | Series C |
| Valuation | $1.9B | $1.0B |
| LinkedIn followers | 47,094 | 1,077,189 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | commercetools | Shopify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 78/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 20/100 |
| Search visibility | 31/100 | 66/100 |
| Quality | 68/100 | 94/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | D (54/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | commercetools | Shopify |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Shopify |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
commercetools vs Shopify: common questions
Which is better, commercetools or Shopify?
On our 0-100 score Shopify rates higher (78/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do commercetools and Shopify compare on the numbers?
commercetools leads on agent readiness (61/100 against 54/100), funding raised ($306M against $122M). Shopify leads on our overall score (78/100 against 62/100), domain rating (96/100 against 78/100), headcount (28,166 against 582), LinkedIn following (1,077,189 against 47,094).
Read the full commercetools review and pricing or the Shopify review and pricing. You can also browse other commercetools alternatives we track.