Cogito vs Medallia
Cogito vs Medallia, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cogito is on 62/100 and Medallia on 70/100.
Where each one leads
Cogito
- agent readiness: 42/100 against 37/100
- headcount: 4,341 against 1,915
- LinkedIn following: 198,003 against 141,037
Medallia
- our overall score: 70/100 against 62/100
At a glance
| Measure | Cogito | Medallia |
|---|---|---|
| What it is | AI-powered real-time conversational guidance and analytics for enterprises. | Enterprise experience management platform capturing customer and employee feedback to drive actionable business insights. |
| Category | Voice AI, Conversational AI, Contact Center AI, AI Coaching | Enterprise Software, Customer Experience, Employee Experience Management, Market Research |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2007 | 2001 |
| Headquarters | Boston, United States | Pleasanton, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cogito | Medallia |
|---|---|---|
| Employees | 4,341 | 1,915 |
| Total funding | Not published | $340M |
| Latest round | Not published | Series D |
| Valuation | Not published | $2.3B |
| LinkedIn followers | 198,003 | 141,037 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cogito | Medallia |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 70/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 47/100 | 64/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cogito | Medallia |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Alpinejs, Tailwind CSS, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Cogito vs Medallia: common questions
Which is better, Cogito or Medallia?
On our 0-100 score Medallia rates higher (70/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Cogito and Medallia compare on the numbers?
Cogito leads on agent readiness (42/100 against 37/100), headcount (4,341 against 1,915), LinkedIn following (198,003 against 141,037). Medallia leads on our overall score (70/100 against 62/100).
Read the full Cogito review and pricing or the Medallia review and pricing. You can also browse other Cogito alternatives we track.

