Closely vs HubSpot
Closely vs HubSpot, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Closely is on 42/100 and HubSpot on 30/100.
Where each one leads
Closely
- our overall score: 42/100 against 30/100
HubSpot
- domain rating: 93/100 against 58/100
At a glance
| Measure | Closely | HubSpot |
|---|---|---|
| What it is | AI-powered platform for sales teams to manage customer relationships and drive revenue. | CRM, marketing, sales, and customer service software. |
| Category | Sales Enablement, CRM, Customer Relationship Management, AI | Software, CRM, Marketing Automation, Sales Enablement |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2021 | 2006 |
| Headquarters | San Francisco, United States | Cambridge, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Closely | HubSpot |
|---|---|---|
| Employees | Not published | 7,000 |
| Total funding | $1.5M | Not published |
| Latest round | Seed | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Closely | HubSpot |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 30/100 |
| Traction | 31/100 | 20/100 |
| Team | Not published | 20/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 59/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 58/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Closely | HubSpot |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager, Hotjar | Not detected |
| Support stack | Intercom | HubSpot |
Closely vs HubSpot: common questions
Which is better, Closely or HubSpot?
On our 0-100 score Closely rates higher (42/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Closely and HubSpot compare on the numbers?
Closely leads on our overall score (42/100 against 30/100). HubSpot leads on domain rating (93/100 against 58/100).
Read the full Closely review and pricing or the HubSpot review and pricing. You can also browse other Closely alternatives we track.