Clay vs ZoomInfo
Clay vs ZoomInfo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and ZoomInfo on 33/100.
Where each one leads
Clay
- our overall score: 43/100 against 33/100
- agent readiness: 59/100 against 47/100
- funding raised: $3.0B against $1.1B
ZoomInfo
- headcount: 4,242 against 1,242
- LinkedIn following: 279,848 against 158,260
At a glance
| Measure | Clay | ZoomInfo |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2007 |
| Headquarters | San Francisco, United States | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | ZoomInfo |
|---|---|---|
| Employees | 1,242 | 4,242 |
| Total funding | $3.0B | $1.1B |
| Latest round | Seed | Series A |
| Valuation | Not published | $15B |
| LinkedIn followers | 158,260 | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 33/100 |
| Traction | 60/100 | 40/100 |
| Team | 30/100 | 70/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 75/100 | 11/100 |
| Quality | 35/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | ZoomInfo |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
Product and pricing
| Measure | Clay | ZoomInfo |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Not published |
Clay vs ZoomInfo: common questions
Which is better, Clay or ZoomInfo?
On our 0-100 score Clay rates higher (43/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Clay and ZoomInfo compare on the numbers?
Clay leads on our overall score (43/100 against 33/100), agent readiness (59/100 against 47/100), funding raised ($3.0B against $1.1B). ZoomInfo leads on headcount (4,242 against 1,242), LinkedIn following (279,848 against 158,260).
Read the full Clay review and pricing or the ZoomInfo review and pricing. You can also browse other Clay alternatives we track.