Clay vs The Hog
Clay vs The Hog, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and The Hog on 30/100.
Where each one leads
Clay
- our overall score: 43/100 against 30/100
- domain rating: 79/100 against 14/100
- headcount: 1,242 against 2
The Hog
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Clay | The Hog |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | AI-native go-to-market command center for sales and marketing teams. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | AI Demand Gen, Predictive Intelligence, Go-To-Market Strategy, Sales Enablement |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2025 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | The Hog |
|---|---|---|
| Employees | 1,242 | 2 |
| Total funding | $3.0B | Not published |
| Latest round | Seed | Not published |
| LinkedIn followers | 158,260 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | The Hog |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 30/100 |
| Traction | 60/100 | 5/100 |
| Team | 30/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 75/100 | 29/100 |
| Quality | 35/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 14/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | The Hog |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Google Analytics 4, Google Tag Manager |
Product and pricing
| Measure | Clay | The Hog |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Not published |
Clay vs The Hog: common questions
Which is better, Clay or The Hog?
On our 0-100 score Clay rates higher (43/100 against 30/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Clay and The Hog compare on the numbers?
Clay leads on our overall score (43/100 against 30/100), domain rating (79/100 against 14/100), headcount (1,242 against 2).
Read the full Clay review and pricing or the The Hog review and pricing. You can also browse other Clay alternatives we track.