Clay vs RB2B
Clay vs RB2B, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and RB2B on 55/100.
Where each one leads
Clay
- agent readiness: 59/100 against 45/100
- headcount: 1,242 against 3
- funding raised: $3.0B against $1.5M
- LinkedIn following: 158,260 against 769
RB2B
- our overall score: 55/100 against 43/100
At a glance
| Measure | Clay | RB2B |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | RB2B identifies anonymous website visitors, revealing companies and people to convert them into high-value leads. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | MarTech, AdTech, Sales Intelligence, Lead Generation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2021 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | RB2B |
|---|---|---|
| Employees | 1,242 | 3 |
| Total funding | $3.0B | $1.5M |
| Latest round | Seed | Seed |
| LinkedIn followers | 158,260 | 769 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | RB2B |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 55/100 |
| Traction | 60/100 | 37/100 |
| Team | 30/100 | 30/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 75/100 | 31/100 |
| Quality | 35/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | RB2B |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Frameworks | Tailwind CSS | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Google Analytics 4, Google Tag Manager, PostHog, Linkedin Insight +1 more |
| Support stack | Not detected | Intercom |
Product and pricing
| Measure | Clay | RB2B |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Identify 70-80% of your website traffic, Get your first leads in under 5 minutes, Filter and Route Hot Leads, Connect and Activate, Integrations with 50+ apps, SOC2 Type II Compliant |
What users say
| Measure | Clay | RB2B |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“using rb2b for lead capture & enrichment... it lets me identify b2b visitors on my shopify site and enrich their data (company, size, etc)....i set it up through the rb2b shopify app and connected it with my crm via”r/shopify
Clay vs RB2B: common questions
Which is better, Clay or RB2B?
On our 0-100 score RB2B rates higher (55/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Clay and RB2B compare on the numbers?
Clay leads on agent readiness (59/100 against 45/100), headcount (1,242 against 3), funding raised ($3.0B against $1.5M), LinkedIn following (158,260 against 769). RB2B leads on our overall score (55/100 against 43/100).
What do real users say about Clay and RB2B?
RB2B: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/shopify.
Read the full Clay review and pricing or the RB2B review and pricing. You can also browse other Clay alternatives we track.