Clay vs Rapportly
Clay vs Rapportly, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and Rapportly on 2/100.
Where each one leads
Clay
- our overall score: 43/100 against 2/100
- agent readiness: 59/100 against 34/100
Rapportly
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Clay | Rapportly |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | Upload your example reports, paste your transcript or conversation text, and receive a professional report in your own style within minutes. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | AI Report Generation, Conversational AI, Workflow Automation, CRM Integration |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2021 | 2026 |
| Headquarters | San Francisco, United States | Wolverhampton, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | Rapportly |
|---|---|---|
| Employees | 1,242 | Not published |
| Total funding | $3.0B | Not published |
| LinkedIn followers | 158,260 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | Rapportly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 2/100 |
| Traction | 60/100 | Not published |
| Team | 30/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 75/100 | Not published |
| Quality | 35/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 79/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | Rapportly |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Not detected |
Product and pricing
| Measure | Clay | Rapportly |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Not published |
Clay vs Rapportly: common questions
Which is better, Clay or Rapportly?
On our 0-100 score Clay rates higher (43/100 against 2/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Clay and Rapportly compare on the numbers?
Clay leads on our overall score (43/100 against 2/100), agent readiness (59/100 against 34/100).
Read the full Clay review and pricing or the Rapportly review and pricing. You can also browse other Clay alternatives we track.