Clay vs FullContact
Clay vs FullContact, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clay is on 43/100 and FullContact on 57/100.
Where each one leads
Clay
- agent readiness: 59/100 against 41/100
- headcount: 1,242 against 61
- funding raised: $3.0B against $42.0M
- LinkedIn following: 158,260 against 11,866
FullContact
- our overall score: 57/100 against 43/100
At a glance
| Measure | Clay | FullContact |
|---|---|---|
| What it is | Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. | Identity resolution platform that unifies and enriches customer data for businesses. |
| Category | MarTech, AdTech, Sales Enablement, Data Enrichment | MarTech, AdTech, Data Enrichment, Identity Resolution |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2010 |
| Headquarters | San Francisco, United States | Denver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Clay | FullContact |
|---|---|---|
| Employees | 1,242 | 61 |
| Headcount growthLast 12 months | Not published | -17.4% |
| Total funding | $3.0B | $42.0M |
| Latest round | Seed | Series C |
| LinkedIn followers | 158,260 | 11,866 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clay | FullContact |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 57/100 |
| Traction | 60/100 | 56/100 |
| Team | 30/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 75/100 | 32/100 |
| Quality | 35/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (59/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clay | FullContact |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Google Tag Manager, Hotjar |
Product and pricing
| Measure | Clay | FullContact |
|---|---|---|
| Key features | Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals, Automated Outbound & Inbound, GTM Stack Consolidation | Not published |
Clay vs FullContact: common questions
Which is better, Clay or FullContact?
On our 0-100 score FullContact rates higher (57/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Clay and FullContact compare on the numbers?
Clay leads on agent readiness (59/100 against 41/100), headcount (1,242 against 61), funding raised ($3.0B against $42.0M), LinkedIn following (158,260 against 11,866). FullContact leads on our overall score (57/100 against 43/100).
Read the full Clay review and pricing or the FullContact review and pricing. You can also browse other Clay alternatives we track.